Ariticle on "How to Build Relationship with Customers to Say No" by Seasoned Engineer of JBS Posted at Engineertype

Engineertype, web magazine for engineer's work, released "No, It's Not Possible~How to Build Relationship with Your Customer to Say No" by JBS seasoned system engineer with 12-year on-site experience at customers.

Nobuto Kishi, Manager of Account Team No. 1, Enterprise System Dept. 4, Enterprise Innovation Div. of JBS, was interviewed on how to get trusted and build a relationship with customers.

What's important is to understand the background why the customer asks this question, and to put yourself in their shoe.
Do not simply follow what you are told by your customer, but ask and identify what they really want to solve.
Once the goal is set, work together with the customer to achieve the goal.

These are the words from our engineer who worked at customer's site in 12 years about how to build a relationship with customers.

"No, It's Not Possible - How to Build Relationship with Your Customer to Say No"